JAMAICA FASHION WEEK

POWERED BY JAMAICA FASHION COUNCIL

Jamaica Fashion Week (JFW) is a premier annual event celebrating Jamaican and Caribbean fashion, culture, and creativity, with the 2026 edition scheduled for November 19–22 at Island Village, Ocho Rios, Jamaica

location:

island village, Ocho Rios, Jamaica

About the event

Organized by the Jamaica Fashion Council (JFC), JFW is a global fashion destination that unites local and international designers to showcase the profound impact of culture on global trend. The 2026 theme is “Music, Culture & Creativity”, highlighting Jamaica’s rich artistic heritage and its influence on fashion.

Purpose and Impact

  • Elevate Jamaican fashion on the world stage.

  • Provide a platform for emerging and established designers to gain exposure and industry connections 

  • Foster cultural exchange through workshops, mentorship, and skill-building programs 

  • Encourage international collaboration via fashion shows, exhibitions, and networking events

KEY Features

  • Designer Showcase: Connects designers with top industry professionals for career growth and opportunities 

  • Cultural Exchange Programs: Workshops and mentorship to prepare designers for global careers 

  • International Collaboration: Networking with global fashion insiders to expand creative partnerships

  • Exhibitions & Runway Shows: Showcasing diverse styles and Caribbean influences

meet the co-founder latoya mcleary

LATOYA Mcleary

CO- FOUNDER \ VICE CHAIR

EXECUTIVE PRODUCER & CREATIVE DIRECTOR

Latoya Mcleary is a Jamaican Born Fashion Stylist and Creative Director based in New York City. Latoya’s Fashion Journey started at the Style Institute in New York City taught by Celebrity Stylist Anita Patrickson. Latoya showed true talent and was top of her class which earned her the opportunity to assist Celebrity Stylist Anita on major Fashion Productions in Los Angeles this continued to build on Latoya’s experience as a Fashion Stylist and Creative Director. Latoya didn’t stop there she later enrolled in Fashion Institute of Technology (FIT). Earning her Diploma in Fashion Merchandising and Fashion Management. She continued her Education at the Conde Condé Nast College of Fashion & Design in London Now called The Vogue College of Fashion studying Fashion Marketing, Fashion Production and Creative Direction. Latoya Also Studied Fashion PR and Communication at the University of Madrid. Her Dedication to learning and gaining first class Knowledge and experience from the best continued at The School of Style Mentored by Image Architect Law Roach studying Image Architecture. Latoya is one of School of Style Founding Cohort.

Latoya is always working and evolving at such a rapid pace that she used her experience and knowledge in the fashion industry to start her own eyewear brand HauteLife World. Created out of her love for Traveling and Fashion. Her Brand. HauteLife World have been featured in many Magazines including Vogue, Elle, Glamour, Harper’s Bazaar Magazine. HauteLife World have been on major runways around the world including Milan and Paris. Latoya is not only a creative but a true visionary that wants to use her platform to inspire and be impactful through Strategic Partnerships around the world with a focus on her country of birth Jamaica.

Designer application

become an jfw | model

APPLY NOW TO BECOME AN JFW MODEL

Now Casting MALE & FEMALE MODELS

Must be 18 and older.

(New faces are welcome)

​VIRTUAL CASTING CALL

Requirements

Male & Female Models must be 5'8 or Taller

Dress size (0-2-4-6 -8 | Plus size models 12-14)
 Please be advised that in order to receive a call back to attend our casting all models must meet the required height and size listed above.

Do not apply if you do not meet the requirements.

Call back only with email confirmation.

​Submit your video (runway) and photos (1 photo full body shot/ 1 photo headshot/ 1 photo full body-side shot) with your measurements below.

bECOME A Sponsor

It’s time to take advantage of a unique collaboration and get involved in this multi- touch brand experience.

 This event which gathers Jamaican’s fashion elite and industry professionals is a magnificent fashion showcase that provides ample opportunity to network with like-minded consumers.

With accessibility to fashion, beauty, and creative design, Jamaica Fashion Week allows these instruments to further elevate your brand in excellence.  

 Please do not hesitate to connect with us and request our full sponsorship deck for review and schedule a call to discuss the options that are suitable for you.

Email: thejamaicacouncil@gmail.com

Subject: “Brand Sponsorship”